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The UCLA Store, an enterprise of the Associated Students UCLA, has been selling Bruin merchandise since UCLA established its Westwood campus in 1919. In the spirit of our motto, “It All Comes Back To You,” all proceeds from UCLAstore.com are reinvested in a variety of ways including top-notch products and services for the UCLA community, state-of-the-art campus facilities and funding for student activities. Proceeds also support UCLA Athletics.
Thank you for your support. You have made The UCLA Store one of the most successful and innovative college stores in the country.


Championship Service
. In every encounter with our customers, ASUCLA managers and employees make the decision to provide high quality products that exemplify our commitment to innovation, excellence and exceptional customer service.

Our Independent Bookstore
. As more college stores are owned and operated by national chains, ASUCLA remains committed to being your neighborhood, on-campus bookstore. Our personalized service can’t be matched by any on-line or chain store.

Your Student Association.
Student Leadership is not just an idea at ASUCLA, it is how we do business. Students make up the majority and serve alongside alumni, faculty and administration representatives to oversee the 75 million dollar enterprise that is so integral to UCLA.

Building Toward The Future
. The revenue generated by sales at the UCLA Store and UCLA Restaurants contributes to new construction and remodeling that bring exciting concepts to the UCLA community.

Employee Investment.
As the largest employer of students on campus, our commitment to UCLA’s educational mission is exemplified in the professional development of our student and career employees.

The Greater Good
. We strive to set a standard for social and ethical responsibility by reflecting the values of the UCLA community. Over the years, our efforts have included Fair Trade Coffee, a cigarette sales ban, fair labor practice standards for all vendors and healthful and organic food offerings. We recognize there is always more that can be done but also that it is achievable through integrity and hard work.

Target Zero Waste
. We recognize our responsibility to minimize our negative impact on the environment. ASUCLA has developed a sustainability policy that focuses on reducing waste and conserving resources by changing our business practices, involving the community and promoting consumer education.

Campus Partnerships
. Through long-established partnerships with other campus entities, ASUCLA contributes to UCLA’s continued development and success as a premier University. We continually engage the campus community to build an ASUCLA that benefits the entire UCLA community.