UCLA Store
 | Our StoryThe UCLA Store, an enterprise of the Associated Students UCLA, has been selling Bruin merchandise since UCLA established its Westwood campus in 1919. In the spirit of our motto, “It All Comes Back To You,” all proceeds from UCLAStore.com are reinvested in products, services, campus facilities, student activities and UCLA Athletics. Thank you for your support. You have made The UCLA Store one of the most successful and innovative college stores in the country. |
Every Purchase Supports UCLA Students
When you shop at the UCLA Store, you're doing more than showing your Bruin pride. Your purchase directly supports programs, services and opportunities that benefit UCLA students and the broader campus community.
CalFresh EBT transactions processed through expanded acceptance programs, helping fight food insecurity throughout the UCLA community.
Saved by students through the launch of the Bruin One Access textbook subscription program.
Earned in combined savings through Bruin Rewards by online and in-store members during Fiscal Year 2024-25.
Paid in wages to student employees, who make up more than 86% of ASUCLA's workforce.
Our Core Values
Championship Service
In every encounter with our customers, ASUCLA managers and employees make the decision to provide high quality products that exemplify our commitment to innovation, excellence and exceptional customer service.
Our Independent Bookstore
As more college stores are owned and operated by national chains, ASUCLA remains committed to being your neighborhood, on-campus bookstore.
Your Student Association
Student leadership is not just an idea at ASUCLA, it is how we do business.
Building Toward the Future
Revenue generated by the UCLA Store and UCLA Restaurants contributes to new construction and remodeling projects that benefit the UCLA community.
Employee Investment
As the largest employer of students on campus, our commitment to UCLA's educational mission is exemplified in the professional development and work experience we provide to student employees.
Shop with Us
Find UCLA apparel, accessories, textbooks, technology and more
with every purchase supporting the UCLA community.