Introducing Bruin Rewards, brought to you by the UCLA Store and the Associated Students UCLA (ASUCLA)

Bruin Rewards recognizes the fierce loyalty of the UCLA community – students, faculty, staff, alumni and fans alike – and thanks them for not just shopping with the UCLA Store, but for supporting ASUCLA’s mission to GIVE BACK and SUPPORT the UCLA community, especially our undergraduate, graduate, and professional students. 

How To Join

Joining is easy! Just create a new account or log into your existing account and update your profile phone number to your Mobile/Cellphone number before finalizing your purchase to earn points and rewards.

Check your Bruin Rewards Dashboard to confirm activation. Your Bruin Rewards Dashboard can be found at the bottom-left corner of the browser on desktops:




Your rewards portal contains info about your rewards status, points available and discounts you can use on your next transaction:



Please contact the UCLA Store team at bearwear@asucla.ucla.edu if your account is not updating.

Bruin Rewards Benefits

Earn 1 point for every dollar you spend! Trade in your points for rewards like $5, $10, $25 and $50 off coupons that can be used on your purchases of all of your favorite UCLA Bruins gear.

Plus, every dollar spent at the UCLA Store helps to fund student government, clubs and other activities on campus through ASUCLA.

You can feel pride in your purchase knowing you are supporting the Bruins community!